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7 SEO Processes That Get Easier with Increased PageRank/Domain Authority - Whiteboard Friday

Moz

What factors are affected as you improve PageRank or Domain Authority, and how? So the title of today's Whiteboard, "7 SEO Processes That Get Easier with Increased PageRank and Domain Authority." So why did we choose PageRank and Domain Authority? Also you're going to see this in the SERPs.

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What is a Dofollow Link?

Hubspot

Now, brands need to focus on more tightly-controlled metrics — such as Google’s PageRank — to boost their online appeal and push their site listing closer to the first page, first result pinnacle. With the right approach, these links can help leverage great content into higher PageRank and better search results. Here’s how they work.

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14 Local SEO Strategies & Tips

seo.co

In addition, city and state names should be in the title tags, meta descriptions and content of your site. The links, title tags, anchor text, in-text keywords and meta descriptions should offer city and state keywords that relate to any of the service areas that are within your physical location’s reach.

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5 Must-Watch Google Webmaster Videos for the B2B Marketer

KoMarketing Associates

What percentage of PageRank is lost with a 301 redirect? This video debunks the notion that using a 301 redirect will eliminate the majority of PageRank to a webpage – Matt Cutts explains that only around 10-15% of link juice is lost.

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13 SEO Tricks, Treats, and Frights of 2017

KoMarketing Associates

A singularly placed JavaScript tag with well formatted/nested data is the way to go. Gone are the days of back-and-forth with developers because they put a tag in the wrong place. Gary Illyes confirmed last year that 30x redirect do not lose PageRank. TREAT: Real-time Penguin 4.0. Google released the real-time Penguin 4.0

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Your competitors are doing SEO

Biznology

What’s more, it seems like more SEO and SEM consultants are recommending that their clients completely remove all their meta tags from all the pages of the their sites. In the past, the combined authority of each page of each site would be its Google PageRank. Different sites and different links have different authorities.

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Marketo Buys Crowd Factory, Silverpop Buys CoreMotives, and Other News from Pardot, Neolane, Act-On and OfficeAutoPilot

Customer Experience Matrix

These are keyword monitoring, which tracks the user’s site rank in Google and Bing, and competitor monitoring, which captures metrics such as Google PageRank, inbound links, and indexed pages. Pardot added features for search marketing. Data comes from several sources. Not as sexy as a social marketing acquisition but useful nevertheless.

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