Funnel Advertising Online Marketing Purchase Intent WOM 
Convince & Convert
APRIL 28, 2010
I would look at increase in positive social mentions, increase in social conversations indicating purchase intent, actual purchases from defined influencers (if the database and transaction funnel permits that level of tracking), website behavior indicating purchase intent on the part of influencers.
Convince & Convert
APRIL 22, 2010
You could say the same about Advertising which has evolved into an array of different distribution channels (i.e. We're moving in a direction where we may actually be able to place Advertising into the Social Media bubble and/or vice-versa. classifieds, billboards, radio, tv, etc.) over the past 300 years.
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