Golden Spiral

MARCH 10, 2022

In this article, we outline four essential gifts you must give to those who interact with your marketing efforts including your website, webinars, podcasts, trade show booths, and videos. As marketers, we have become obsessed with numbers, stats, and metrics. A Statistic to Cite. Sometimes to our own detriment.

Word of Mouth 62

Word of Mouth Case Study Case Studies Stats 62

Allocadia

JUNE 7, 2019

According to Forrester , B2B marketing executives are not in denial. In a recent Allocadia board meeting, our investors asked specifically how much we were spending on top-of-funnel tactics compared to mid-funnel. Mid stage / try: Google Analytics, ABM tools, Marketing Automation, Uberflip stats. The problem today.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Allocadia

APRIL 16, 2019

According to Forrester , B2B marketing executives are not in denial. In a recent Allocadia board meeting, our investors asked specifically how much we were spending on top-of-funnel tactics compared to mid-funnel. Mid stage / try: Google Analytics, ABM tools, Marketing Automation, Uberflip stats. The problem today.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Single Grain

OCTOBER 11, 2019

Consider these experiential marketing stats : 91% of consumers say they have more positive feelings about brands after attending events and experiences. Research from Forrester found that consumers are 57% more likely to become loyal to a brand that demonstrates real human communication. Trade Shows and Conferences.

Event Marketing 101

Event Marketing Top of Funnel Sales Qualified Leads Lead Scoring 101

TrustRadius Marketing

NOVEMBER 2, 2022

ADP Benchmarks lets users see how they compare to similar companies, industries, and locations, to confidently make strategic decisions based on the industry’s largest data set. Enterprise strength reporting, showings stats and graphs for both training and phishing. To support data-driven decision-making. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

ADP Benchmarks lets users see how they compare to similar companies, industries, and locations, to confidently make strategic decisions based on the industry’s largest data set. Enterprise strength reporting, showings stats and graphs for both training and phishing. To support data-driven decision-making. LEARN MORE.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

ADP Benchmarks lets users see how they compare to similar companies, industries, and locations, to confidently make strategic decisions based on the industry’s largest data set. Enterprise strength reporting, showings stats and graphs for both training and phishing. To support data-driven decision-making. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52