Sword and the Script | B2B

DECEMBER 28, 2022

At the end of the year, I go back through all these writeups to pull out some of the interesting statistics for a year-end roundup piece like this one. Deals in B2B are increasingly complicated and more likely to be scrutinized by top executives and the finance department, according to an analysis of several studies by Forrester.

PR 75

PR Trust Marketing Stats B2B Marketing 75

Convince & Convert

SEPTEMBER 21, 2010

Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. Love the slides, worksheet and Forrester tool. Love the slides, worksheet and Forrester tool. Love the slides, worksheet and Forrester tool. Thanks for sharing this stuff Jay.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

SnapApp

DECEMBER 14, 2016

Interactive content and visual storytelling. Visual brand storytelling. They were each designed to produce statistics that would be effective content. Marketers must invest in video storytelling. This Forrester report on The Rise of Intelligent Agents is a good primer.). Marketing automation. Personalization.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Golden Spiral

NOVEMBER 20, 2020

Anna Grimes brings a career’s worth of public relations and crisis communications work to Golden Spiral. And I really thrived in like all my writing classes, all my English classes, um, ended up taking AP English as a junior and high school and just completely fell in love with storytelling more than just writing. Anna Grimes.

Lead Scoring 62

Lead Scoring Lead Ranking Video Marketing Planning 62