Directive Agency

FEBRUARY 22, 2019

Let’s discuss what it is, and why it is the perfect strategy to incorporate into your next B2B pay-per-click (PPC) campaign. . Strategically, in conjunction with PPC advertising platforms, this information can be analyzed and used to create a personalized experience for existing customers, as well as new prospects. Then you’re done!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Convince & Convert

SEPTEMBER 21, 2010

I completely agree with your comment about not picking a tool with the most flashy tools, but rather one with a UI you feel comfortable with. Is that a recent add to the system? I completely agree that national companies need to establish a local voice in order to stay relevant. Great point on flashy not always being better.

Social Media 158

Social Media Media Paid Content Work Management 158

Webbiquity

DECEMBER 27, 2011

Three-quarters of North American advertising agencies say their clients run PPC campaigns on Facebook. Ruud Hein steps through a quick process for creating Facebook lists, and recommends various uses for them such as sharing information with only a specific subset of your contacts, or using Facebook lists as a CRM tool.

Facebook 100

Facebook Paid Search Agency Tips Tools 100