PathFactory

MAY 24, 2024

After being in Austin this month for my ninth consecutive Forrester B2B Summit, I have to say that this is still my favorite B2B industry event. Forrester CEO George Colony kicked off this year’s conference with largely generative AI focused opening remarks, calling it “the biggest technology change of our lifetimes.”

Forrester 52

Forrester Marketing AI Marketing Analytics Tools Process 52

6sense

JANUARY 26, 2016

To wrap up 2015, Forrester Research, Inc. According to Forrester, all of these developments add up to a lot of change: B2B marketers will have to accept a fundamentally different role in the modern enterprise, reimagine their relationship with sales and change their approach to demand generation.

Forrester 48

Forrester Lead Ranking Marketing Qualified Leads B2B 48

Customer Experience Matrix

SEPTEMBER 1, 2010

Neolane “ Making the Business Case for Enterprise Marketing Software ”. This paper contains step-by-step instructions for building a business case and even a link to a slide deck you can use as a template. It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Hubspot

JULY 22, 2018

Did you know that B2B marketers who implement marketing automation increase their sales pipeline contribution by an average of 10% according to a report by Forrester ? ebooks, webinars, kits, etc.) Or maybe an online event, like a webinar? there's more. Think about the contacts who are already your customers.

Marketing Automation Services 101

Marketing Automation Services Top of Funnel Lead Ranking Marketing Automation 101

SnapApp

MAY 29, 2018

A 2016 study found that the average group size involved in B2B buying decisions is 6.8 , up 25% from 5.4 Specifically, the journey from lead prospect marketing qualified lead (MQL) sales qualified lead (SQL): ( Source ). MQLs are leads that have shown direct interest in your product/service through a specific marketing channel.

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Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

Strategic-IC

MAY 29, 2018

Research conducted by Forrester has shown that marketers see an average 20% increase in sales opportunities from nurtured vs non-nurtured leads. At the Consideration stage, more middle of the funnel content is needed; such as case studies, webinars, or more in-depth videos. 5 Lead Nurturing Strategy Considerations.

Lead Nurturing 48

Lead Nurturing Top of Funnel Lead Ranking Marketing Qualified Leads 48

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40