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How to build a winning pharma marketing strategy using digital-first events

SpotMe Blog

Pharmaceutical marketing, or pharma marketing, involves promoting prescription drugs and medical devices to healthcare professionals (HCPs), patients, and consumers. How much do companies spend on pharma marketing? Pharmaceutical companies invest heavily in marketing to promote their products and connect with HCPs.

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B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

NetLine

Source: Forrester Some of the lead types that have featured in versions of this model include: Inquiries (INQs): As the name suggests, these are leads that have come as the result of direct contact from potential customers. These tools also provide valuable insights into audience discussions about your competitors.

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365 Marketing Quotes to Keep You Fired Up All Year

Content Standard

” — Henry Ford “The only people who care about advertising are the people who work in advertising.” They are all about the same. But the data shows that people’s expectations around media and advertising does indeed change based on the technology they grow up with.” Likability is number one.

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The Customer Journey Starts Here

GreenRope

Social Media – This is a big one. If you aren’t using social media, please do. Depending on your type of business and the customer you market to, you may be on one or all of these platforms at once. Typically, you do a Google search. Am I right? Your ads will show up based upon the keywords you use to target.

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The Customer Journey Starts Here

GreenRope

Social Media – This is a big one. If you aren’t using social media, please do. Depending on your type of business and the customer you market to, you may be on one or all of these platforms at once. Typically, you do a Google search. Am I right? Your ads will show up based upon the keywords you use to target.

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The Customer Journey Starts Here

GreenRope

Social Media – This is a big one. If you aren’t using social media, please do. Depending on your type of business and the customer you market to, you may be on one or all of these platforms at once. Typically, you do a Google search. Am I right? Your ads will show up based upon the keywords you use to target.

article thumbnail

The Customer Journey Starts Here

GreenRope

Social Media – This is a big one. If you aren’t using social media, please do. Depending on your type of business and the customer you market to, you may be on one or all of these platforms at once. Typically, you do a Google search. Am I right? Your ads will show up based upon the keywords you use to target.