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B2B Social Media Marketing -- Does It Work?

Online Marketing Institute

On the surface it seems there are more successful B2C social media examples than B2B, but online seems to be where its at if youre looking to market to those B2B decision makers. Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates.

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How to build a winning pharma marketing strategy using digital-first events

SpotMe Blog

By sponsoring healthcare events, pharma companies can raise awareness of their drugs through presentations, distribute samples and marketing materials, and network with professionals. Digital marketing channels are the fastest-growing area of pharma marketing. Make changes to your strategy and messaging to optimize results.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

The median salary for a social media marketer in the Minneapolis area is $63,179, just a shade below the national average of $64,000. However, that figure rises if you work for a company generating at least $10 million in annual revenue, or you’re in management (in which case it’s $109,000). by Social Media Today.

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are marketers measuring social media success? You just shared a link.

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Best Practices for Technology Marketing

KEO Marketing

Marketing automation can have a profound impact on your company’s performance. One study concluded marketing automation lead to a 14.5% reduction in marketing overhead. Another study found businesses that use marketing automation to nurture prospects experienced an impressive 451% increase in qualified leads.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

What percentage of web searches stop after page one of the results? How much do small businesses spend on search engine marketing? Study: Spending On Email, Social And Search Rising by MediaPost Online Media Daily. Senior marketing execs see their companies moving to social media in 2010 by The Viral Garden.

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. Dan’s LinkedIn Profile | Dan’s Tweets – On May 12, 2011 Dan tweeted this: @CarlRWarner @ckburgess I am officially an Army Medical Captain! Based in Washington, DC, Holger is director of marketing for information security vendor SafeNet.

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