Metadata

APRIL 21, 2021

We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. So we’re teaming up with some of the best B2B marketers we know. And giving you new, actionable tactics to implement today. Three ways to lower your CPL on LinkedIn. Use LinkedIn Lead Gen Forms.

Cost per Lead 98

Cost per Lead CPL Linkedin Marketing Qualified Leads 98

Directive Agency

FEBRUARY 1, 2022

If you’ve been in the Marketing Operations or Revenue Operations world for a while, you’re probably familiar with demand waterfalls. The original demand waterfall was published by SiriusDecisions (now part of Forrester) back in the early to mid-2000s. Now, there’s another version… released last year under the Forrester brand.

Demand 59

Demand Lead Ranking Top of Funnel B2B 59

Only B2B

AUGUST 21, 2023

In the realm of B2B marketing, building a high-quality and targeted list of quality leads is paramount. According to a study by DemandGen , 74% of B2B marketers believe that accurate data is crucial for successful marketing campaigns. Marketing automation systems enable businesses to nurture and engage with leads efficiently.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

SnapApp

MAY 29, 2018

Product planning, marketing funnels and sales enablement will only get you so far — after that, it’s all about scaling the sales machine. You need to reach the right prospects, fill your pipeline with quality leads , and eventually turn those folks into paying customers. To put it simply: MQLs need to be nurtured.

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

6sense

DECEMBER 10, 2021

If you read yesterday’s robust Breakthrough recap , then you know the first day of our customer conference in Austin was jam-packed with best practices, exclusive info and more than a few mind-blowing moments. . We hosted a dozen customer-led breakout sessions, and will summarize nine of them here in today’s post. 63pp MQL quality.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

6sense

AUGUST 29, 2021

The transition to an account-based go-to-market strategy can be a bit scary for marketers and sellers. We hear from marketers pretty regularly who really do believe in the value of an account-based approach — and are perhaps even employing some ABM tactics — but just don’t know how to fully flip that switch.

Lead Ranking 62

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 62

Full Circle Insights

JUNE 27, 2022

The time is ripe for Account Based Marketing. In the current landscape of Marketing measurement, analytics, and strategy, many companies are leveraging Account Based Marketing (ABM) to be more effective in producing opportunities and revenue in their target markets. B2B Revenue Waterfall 2021. B2B Revenue Waterfall 2021.

Account Based Marketing 52

Account Based Marketing ABM Marketing Attribution Sales Management 52