integrations Forrester Lead Scoring MQL 
Only B2B
OCTOBER 9, 2024
MQL is dead. MQLs are little more than surface-level indicators. They represent value for prospects who’ve shown genuine interest through actions like downloading content. Unlike general leads, MQLs are more engaged and significantly more likely to convert. Read this blog to discover why MQLs still matter.
Zoominfo
FEBRUARY 7, 2025
A prospect downloads a competitor comparison chart and begins engaging with high-value case studies. Look for signs of inefficiency, such as rigid lead qualification criteria or declining conversion rates despite high pipeline volume. Are you integrating third-party intent signals from tools like ZoomInfo?
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Customer Experience Matrix
SEPTEMBER 1, 2010
Summary: So you want some hard numbers to prove the value of marketing automation? It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions. Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients.
Only B2B
APRIL 10, 2024
MQL sits at the intersection of marketing and sales. These are leads that have been validated and are ready to be handed over to the sales team. Many marketers view MQL as flawed because less than 1% of these leads typically reach the final stage of the buying process, and even then, there’s no guarantee they’ll convert.
Only B2B
SEPTEMBER 18, 2023
One of the key aspects of gaining an edge is the efficient management of leads. This is where Automated Lead Qualification steps in as a game-changer. In this comprehensive guide, we will explore the intricacies of Automated Lead Qualification, demystifying its key components, benefits, and challenges. The result?
Zoominfo
MARCH 21, 2023
Inaccurate data means leads aren’t routed properly to sales. And disjointed platforms are painful to integrate and manage. Challenge #2: Turning MQLs into SQLs It’s a common complaint for sales teams: They can’t act on leads from marketing — like form fills or event lists — because they simply don’t have enough reliable information.
Single Grain
OCTOBER 28, 2019
The average data-driven business is growing more than 30% year-over-year , according to Forrester. For virtually every business, the most relevant key performance indicators (KPIs) are lead-generation metrics, as they provide a view into the customer journey. Key Considerations to Identify the Right Lead Generation Metrics.
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