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MarketingSherpa Marketing Summit, Top 20 Posts from Day 2

Smashmouth Marketing

There is no such thing as the average web surfer #sherpab2b09 Thought provoking: MarketingSherpa : Audience poll #sherpab2b09 : Majority of marketers using lead scoring can’t quantify the value they’re getting from it. sherpab2b09 andrewspoeth : Picture of today's crazy, complex sales funnel according to Forrester. sherpab2b09 [link].

Webcast 100
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Fear-Based Cybersecurity Content Marketing: Does It Work?

nDash

Instead of watching the inbound leads rack up from your content, all you’re left with is a group of target prospects with an “it’ll never happen to me” mindset. As SMB leaders see headlines for data breaches at the world’s largest organizations, they’re able to distance themselves from the stories. Let’s be honest.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

You’ll learn from this fascinating infographic that Forrester Research estimates that $716 million was spent on social media marketing in 2010, and the figure will reach $3.1 Study: Social Media Affects SMB Purchasing Decisions by HubSpot Blog. Marketers Put More Lead Gen Budgets Online by eMarketer.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

According to a recent study from Psychster, “Among the seven most common formats, sponsored content ads — in which consumers viewed a page that was “brought to you by&# a leading brand — are the most engaging, but produced the least purchase intent. Where SMB Spend their Marketing and Advert Money?