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MarketingSherpa Marketing Summit, Top 20 Posts from Day 2

Smashmouth Marketing

sherpab2b09 kimalbee : SMB Newsletter Response: Look beyond the opening click to conversions when examining response and best day to deliver #sherpab2b09 viewstream : @KenricVanWyk landing page driven site fueled only by organic search. sherpab2b09 andrewspoeth : Picture of today's crazy, complex sales funnel according to Forrester.

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Fear-Based Cybersecurity Content Marketing: Does It Work?

nDash

Instead of watching the inbound leads rack up from your content, all you’re left with is a group of target prospects with an “it’ll never happen to me” mindset. As SMB leaders see headlines for data breaches at the world’s largest organizations, they’re able to distance themselves from the stories. SMB Cybersecurity Personas.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

You’ll learn from this fascinating infographic that Forrester Research estimates that $716 million was spent on social media marketing in 2010, and the figure will reach $3.1 Study: Social Media Affects SMB Purchasing Decisions by HubSpot Blog. Marketers Put More Lead Gen Budgets Online by eMarketer.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Where SMB Spend their Marketing and Advert Money? In 2009, only one-third of SMB marketers viewed Faebook as “very&# or “somewhat&# beneficial. By 2014, Forrester predicts that social media spending will be higher than that for both email and mobile, though still much smaller than search and online display advertising.