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10+ Essential Research Reports & Guides for B2B Marketers

KoMarketing Associates

Key takeaways for B2B marketers include expectations for seasonal traffic trends, traffic source percentages, and quality metrics associated with various B2B marketing strategies. The report also does a “deep dive” into organic search, paid search, and social media metrics. View the full report.

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4 New Marketing Fundamentals Impacting the B2B SEO Professional

KoMarketing Associates

In Forrester Senior Analyst Anthony Mullen’s new report, “ Emerging Touchpoints Require A Marketing Mind Shift “, he identifies four fundamentals marketers must realize, in order to succeed in today’s technology and information-rich environment. Design is the New Marketing. Value is the Currency.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

(Startups Magazine) Over 90% of brands utilize social media for marketing. Engati) 76% of social media users have bought items they saw on social platforms. Forbes) 73% of marketers find social media to be effective for their business. Search Engine Journal) Google drives 59.2%

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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Rebel Brown.

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B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

NetLine

Source: Forrester Some of the lead types that have featured in versions of this model include: Inquiries (INQs): As the name suggests, these are leads that have come as the result of direct contact from potential customers. You’ll also want to integrate intent data into your marketing automation tools for maximum impact.

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Best Practices for Technology Marketing

KEO Marketing

However, every technology marketing program can build a sound foundation for these best practices. Leverage Marketing Automation. Marketing automation refers to software that automates repetitive marketing tasks. Most importantly, marketing automation helps you generate leads.

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. His company provides traditional & social pay-per-click (PPC) management, natural search optimization (SEO), social media/feed marketing (SMO) and online reputation management (ORM) services to national clients. You expand it.”

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