article thumbnail

How to Hire a CMO Who Is a Perfect Fit for Your Company

Single Grain

Market research can be of two types, namely qualitative and quantitative research: Qualitative research involves conducting focus groups and one-on-one interviews. The CMO should have a strong knowledge of PPC, Ad Quality Score, Keywords, Ad Extensions, and all other metrics related to search engine marketing.

CMO 52
article thumbnail

How to Find and Hire a Director of Marketing for Your Business

Single Grain

45% are investing in PPC ads. . Content management skills to oversee the optimization and marketing of content on different channels like SEO, PPC, Social Media, Email and Blog. Skills development among team members because the team should know how to plan, forecast and build marketing campaigns within budget.

article thumbnail

AI for Marketing: Best Examples of How AI Helps in Advertising

Single Grain

Here are the top benefits that digital marketers should should know about using AI in marketing activities: Optimizes your marketing efforts : Deep learning empowers computers to accurately recognize user behavior and forecast potential customer segments. Such crucial insights enable faster and more accurate decision-making.