Competitive Strategy for Professional Services
MARCH 28, 2018
For example, you might have a business model that allows you to charge a fixed price when all your competitors bill by the hour. First, the culture must provide an actual benefit — it must be something that clients recognize and appreciate. However, many firms are reluctant to explore new or exotic business models, so you will have a significant first mover advantage. First consider your business situation. The first is research on your target markets.