A Content Marketer’s Guide to SWOT Analysis

DivvyHQ

Ah, the good-ole SWOT analysis… It brings up fond memories of my college days and my Business Marketing 101 class. SWOT-ing may seem a bit old school, but the exercise still has great significance in 2019. SWOT Analysis Revisited. A SWOT-ing Guide for Content Marketers.

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How to Run a SWOT Analysis for Your Business [Template Included]

Hubspot

A SWOT analysis is a useful technique to evaluate a new project or objective your business faces, or your business as a whole. Here, we’ll provide a SWOT analysis template, and conduct SWOT analyses on major brands Apple and Starbucks. What is a SWOT analysis? High prices.

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Getting back to marketing basics

Biznology

While their excitement about their product and/or service may help them move forward against all odds, a realistic understating of the market or a SWOT analysis (Strengths, Weaknesses, Opportunities and Threats) might enable them to be more effective in driving their business forward.

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Gap Analysis: Fill the Holes in Your Clients’ Marketing Programs

Marketing Action

Generally speaking, a gap can exist when there’s an emphasis on some portion of the traditional marketing mix (people, physical evidence, place, price, process, product, and promotion = the “7 Ps”) while other elements are being neglected.

Crticial B2B Marketing Actions for the New Normal

B2B Marketing Traction

There are three tools I like to use for this: SWOT Analysis with Action Items; Industry Competitive Positioning Analysis; and Customer Surveys. You can view the SWOT with Actions on one page. Read more about SWOT Analyses in my recent post, 1-Page SWOT Analysis with Action Items.).

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Crticial B2B Marketing Actions for the New Normal

B2B Marketing Traction

There are three tools I like to use for this: SWOT Analysis with Action Items; Industry Competitive Positioning Analysis; and Customer Surveys. You can view the SWOT with Actions on one page. Read more about SWOT Analyses in my recent post, 1-Page SWOT Analysis with Action Items.).

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10 Easy Steps to Streamline Your Marketing Process to Build Your Brand

Unbound B2B

Price. Determining or gauging the performance or quality level of the offer and selecting an appropriate price that reflects how customers value the offer. Step 1: SWOT Analysis and Developing a Marketing Strategy. Introduction. Several elements that go into building a brand.

How to Write an Ecommerce Business Plan [Examples & Template]

Hubspot

For example, their market analysis included a SWOT plan for the business. You know the feeling of having a great idea, a brilliant view of how it'll work, but no idea of where to begin to execute it? If you have a promising idea for an online ecommerce business, that's great.

Rethink Podcast Episode #10 – What Risks Marketers Should Consider with the Internet of Things (IoT)

Act-On

This should be nothing new; just a good reminder to consider all the business table stakes when developing a product (SWOT analysis, first/second/thirds, scenario planning and so forth). But there are costs associated with that innovation, and the price businesses will be able to charge consumers for the new conveniences and efficiencies. What is the price for safety?

19 B2B Marketing Strategies That Are Still Important for 2019

Marketing Insider Group

One of the most common ways to get started is by using your marketing agency or internal committee to identify your top five to ten competitors and conduct a SWOT analysis for each. “Strategy without tactics is a daydream; tactics without strategy is a nightmare.”

5 Things Your Marketing Analyst Must Do To Ensure Value And Success

Ladder.io

They’ll identify your competitor’s position in the market, their pricing, and their marketing strategies, then use this information to inform your own strategy. A good example of this is a SWOT analysis: (Source: Microsoft ).

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How to Uncover Your Competitors’ Content Strategy

Single Grain

SEMrush’s tool is comparable to Ahrefs, price-wise, and they both offer free trials. Start with a SWOT analysis. SWOT stands for Strengths, Weaknesses, Opportunities and Threats , and analyzing it is a vital part of any competitive marketing analysis.

A Primer on Sales Competitive Battle Cards

The Effective Marketer

– site: use the ‘site’ parameter to limit the search to a specific website, like in ‘pricing site:www.acmesoft.com’. For example, “acmesoft sales presentation” or “acmesoft price list”.

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How to Start a Competitive Analysis: 57 Questions You Need to Ask [Free Kit]

Hubspot

You should also take note of their pricing and any discounts they're offering customers. Are they using different pricing strategies for online purchases versus brick and mortar? Was it about price? SWOT (Strengths, Weaknesses, Opportunities, & Threats).

10 Tips for B2B Marketers to Excel at Customer Experience Management (CXM)

Valasys

According to a recent report by CustomerThink 74% of the respondents acceded that by the year 2020, customer experience will surpass price & product as the key brand differentiator. This includes performing SWOT analysis & introspecting how customers’ journeys evolve over a while.

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B2B Marketing Plan; Why It All Starts With Market Research

Inbox Insight

Here are some of just a few commonly used audits we recommend to kick off your marketplace analysis: Once again, to ensure you maximize your research findings, it’s best practice to run a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis to collate all your audit findings.

New Data: Are Your Marketing Decisions Reactive or Strategic?

Hubspot

You can also use the web to find out their retail prices. You can start with a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats). Then list products, distribution, pricing etc.

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B2B Marketing Plan; Why It All Starts With Market Research

Inbox Insight

Here are some of just a few commonly used audits we recommend to kick off your marketplace analysis: Once again, to ensure you maximize your research findings, it’s best practice to run a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis to collate all your audit findings.

Build a Successful B2B Go-To-Market Strategy from the Ground Up

Launch Marketing

Your go-to-market strategy brings together all the key elements that drive your business; sales, marketing, distribution, pricing, brand awareness, competitive analysis and more. Developing a go-to-market strategy is critical to the success of your B2B organization.

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The Marketer's Guide to Developing a Strong Corporate and Brand Identity

Hubspot

The familiar SWOT analysis can help, actually. When you do a SWOT analysis, you should involve everyone in your company, as well as some of your best (and worst -- yes, your worst!) You can also download our SWOT analysis template.

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B2BMX 2018 – THE B2B Marketing event that helps you define your voice.

NetLine

There’s a reason why the “Threat” in your S.W.O.T. Our very own David Fortino, SVP of Product and Audience, borrowed the tune from The Price is Right for our Behind-The-Scene’s session to excite our guests and invite a volunteer to create a live content syndication lead generation campaign.

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How To Achieve Account-Based Marketing Success

Valasys

A study conducted by SiriumDecisions proved that better account selection stems from better data which ultimately leads to a 35-40% higher average sales selling price. SWOT analysis of the target account.

19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Pricing Based on Customer Expectations , May 26, 2010. B2B Internet Marketing Strategies ( Amazon Viral Marketing Plan Aggregator Pricing Examples Strategy Personalization Measure Ads ).

Book Review: Marketing in the Round

Webbiquity

To generate topics, consider questions people ask during sales meetings, challenges your products or services have, pricing, and the ‘versus’ questions.

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How to Optimize the Cost of B2B Marketing

Valasys

According to a study published in Blue Corona, B2B sales deploy 80:20 models, wherein 80% of the purchase decisions are based on users’ experience (UX), whether direct or implicit & merely 20% are driven by pricing.

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Marketing Planning Process for Professional Services

Hinge Marketing

Is price sensitivity squeezing the margins on your existing services? Often these key business insights are organized within a SWOT analysis. While that may seem obvious, many firms spend little time on their SWOT analysis, relying instead on personal beliefs and anecdotal experience. Any firm that wants to succeed needs a marketing plan. Without one, an organization has no systematic approach for promoting itself to potential clients.

19 B2B Marketing Strategies That Are Still Important for 2019

Marketing Insider Group

One of the most common ways to get started is by using your marketing agency or internal committee to identify your top five to ten competitors and conduct a SWOT analysis for each. “Strategy without tactics is a daydream; tactics without strategy is a nightmare.”

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Strategic Marketing for Professional Services

Hinge Marketing

New technology, commoditization and unrelenting price pressure add to the fun. It addresses high-level considerations such as what markets to target, which services to offer and how to price and promote them. The firm offers the services their clients routinely ask for, and they look to competitors to gauge the effectiveness of their pricing and marketing materials. Strategic marketing sounds like it would be a good idea for a professional services firm. And in fact, it is.

Competitive Strategy for Professional Services

Hinge Marketing

For example, you might have a business model that allows you to charge a fixed price when all your competitors bill by the hour. Your analysis can range from a simple SWOT exercise to a sophisticated analysis backed up by reams of data. Finding a competitive strategy that offers a sustainable advantage is a challenge for most professional services firms. In this article we will try to make it a bit easier.

Does Your Brand (Gulp) Suck? How to Tell, and How to Fix It

Hubspot

A traditional SWOT analysis may seem like a thing of the past and totally out-of-date, but it can provide insight into some key elements you need to reestablish and excel your brand. This post originally appeared on Insiders , a new section on Inbound Hub.

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Discover Where Your Competitors Are Beating You Online

Hubspot

Every company has competitors. In fact, a competitive marketplace is a critical component of our free enterprise system, driving our economy, innovation and the continuous cycle of ever improving quality of products and services. But do you really know how your company compares to your competitors?

Complete Guide to B2B Marketing

Directive Agency

If you are not perceived as the most valuable option for your target market you risk being marginalized to a commodity desperately competing on price. SWOT Analysis. B2B marketing is no easy task.

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