Building Content Marketing Strategy – 10 Steps
Marketing Insider Group
JANUARY 2, 2013
Today you probably visit a few car review sites, like Edmunds.com or MSN Autos, check safety and reliability ratings, look at resale value in KBB.com, and then ask a few friends on Facebook. Social media can be used to turn a B2B transaction into a P2P relationship. The company had more leads than it can deal with.
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