article thumbnail

Understanding the Search Engine Results Page: One Screenshot at a Time

KoMarketing Associates

As Google technology continues to innovate, the depth of information found in the search engine results page (SERP) has certainly expanded. We often get asked why various experiences and information gets displayed in the search engine results for keyword targets. Even More SERP Examples.

article thumbnail

The Ultimate List of Types of Marketing [40 and Counting]

Hubspot

Email marketing is sending educational or entertaining content and promotional messages to people who willingly subscribe to your email newsletter. You can also use email marketing to nurture leads with content that moves them along the buyer’s journey. Event Marketing. Search Engine Marketing.

article thumbnail

The Ultimate Guide to Marketing Jobs

Hubspot

In the last 30 years, the rise of the internet, smartphones, and big data has completely changed the way companies market and promote their products and services … and, in turn, created many new marketing careers. Search Engine Optimization (SEO) / Search Engine Marketing (SEM) Specialist.