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B2B Lead Generation Blog: Speaking at MarketingSherpas B-to-B Demand Generation Summit 2006

markempa

Meet experts; mingle with your peers; and discover new data, strategies, and tactics (includes search, podcasting, email & microsites). Meet experts; mingle with your peers; and discover new data, strategies, and tactics (includes search, podcasting, email & microsites).

B to B 120
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B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

markempa

Here are some online examples such as: blog posts, podcasts, vidcasts, webinars, e-books, personalized microsites, wikis, and other multimedia. Be sure to give your audience a way to subscribe to get updates either via RSS or via email. What can you do via the phone?

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

That’s why many marketing automation systems include the ability to build WYSIWYG pages with a graphical interface, without help from IT of the Web department. Forms Registration forms can be placed on landing pages, microsites, and the corporate website. Track program objectives, results, and costs to assess the program ROI.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Paul Gillin ( Event Marketing Communities Forecast Loyalty Custom Publishing Direct Marketing Event ). How to Calculate Social Marketing ROI , June 24, 2010. Inbound Marketing Automation Blog ( Inbound Marketing Marketing Automation Efficiency Measurement Sales Process ). April 30, 2010.