Event Marketing Information Lead Nurturing Salesforce.com 
Adobe Experience Cloud Blog
AUGUST 31, 2011
In order to streamline the laborious event lead management process — which consists of everything from attracting attendees, to registration administration, to post-event follow up — we employ our own event marketing software. Visit us at Booth 817 or visit [link].
Adobe Experience Cloud Blog
NOVEMBER 15, 2012
by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Marketing Automation. Track opportunities and pipeline, manage contact and account information.
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markempa
JULY 7, 2006
FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! By using closed-loop-feedback, Nortel Networks , watched their revenues from sales leads double every quarter for six consecutive quarters. .
Hubspot
MARCH 8, 2012
Marketing analytics, on the other hand, measure business metrics like traffic, leads, and sales, and which events (both on and off your website) influence whether leads become customers. Using marketing analytics allows marketers to identify how each of their marketing initiatives (e.g.
Hubspot
MARCH 5, 2012
When planning for the event, keep that in mind, and try to figure out what you can do to grab the attention of passersby. For example, at Salesforce.com's Dreamforce conference last year, HubSpot knew that we only had a few seconds to get people's attention. Then do something creative with that information.
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