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5 Itchy Reasons Why You’re Blowing Your Advertising Budget

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Image Source: eMarketer. You didn’t commit enough time to initial market research. A worryingly common pitfall in the world of advertising stems from decision-makers acting as their focus group. These potential customers can take the form of surveys or focus groups , depending on the size of your ambitions.

article thumbnail

5 Itchy Reasons Why You’re Blowing Your Advertising Budget

readwrite

Image Source: eMarketer. You didn’t commit enough time to initial market research. A worryingly common pitfall in the world of advertising stems from decision-makers acting as their focus group. These potential customers can take the form of surveys or focus groups , depending on the size of your ambitions.

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Keeping Up With The Joneses: 8 Ways to Stay on the Cutting Edge of Your Industry

Hubspot

Alternatively, you could go the route of focus groups, which involve gathering a targeted group of customers or potential customers and asking them a set of questions in a group setting. The best way to stay abreast of the latest marketing trends and developments is to regularly scour the media for relevant content.