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5 Itchy Reasons Why You’re Blowing Your Advertising Budget

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Consider the fact that businesses spent $283 billion in 2018 on digital ads alone. Digital Ad Spending Worldwide. Image Source: eMarketer. You didn’t commit enough time to initial market research. A worryingly common pitfall in the world of advertising stems from decision-makers acting as their focus group.

article thumbnail

5 Itchy Reasons Why You’re Blowing Your Advertising Budget

readwrite

Consider the fact that businesses spent $283 billion in 2018 on digital ads alone. Digital Ad Spending Worldwide. Image Source: eMarketer. You didn’t commit enough time to initial market research. A worryingly common pitfall in the world of advertising stems from decision-makers acting as their focus group.