recency Elasticity Related Topics 
Webbiquity
OCTOBER 9, 2018
Image credit: Elastic Email. Another really powerful method for landing page personalization is using the RFM (recency, frequency, monetary) model. Campaign Monitor shares data which found that emails with personalized subject lines are 26% more likely to be opened. But email personalization also has its challenges.
SmartBug Media
DECEMBER 20, 2018
Primacy and Recency Effect. Scientists refer to the phenomenon as serial positioning effect , but it’s also commonly called the primacy and recency effect. The primacy and recency effect shows that when people are given a list of words to remember, the words at the beginning and the end of the list are remembered the most.
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