article thumbnail

Nine Signs Your Demand Marketing S**t Is Broken

ANNUITAS

Yet amid this type of environment, the macro-level situation can make it harder than ever to assess what is actually uncontrollable market conditions vs. what is truly broken in your go-to-market approach. Every content interaction, every channel interaction, every sales touchpoint. Everyone needs to re-start their pipelines.

article thumbnail

A/B Testing Pricing – Is It Legal And Ethical? Can It Help You Find The Right Pricing Strategy?

Convert

But you still have to exercise caution to eliminate bias and choose the right targeting conditions (i.e. A 2005 report from the Annenberg Public Policy Center of the University of Pennsylvania termed “Open to Exploitation” looked into online price discrimination. A/B testing tools split the traffic to the control and variant at random.

Pricing 52