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HubSpot’s November 2023 releases: The manager’s guide

Martech

Subscriptions can collect or refund a prorated amount for mid-term changes (beta) You can easily adjust subscriptions based on the needs of unique buyers, with less friction, now that HubSpot subscriptions can collect or refund a prorated amount for that term when the subscriptions change.

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How to Grow Your Small Business with Data: 4 Practical Tips

Marketing Insider Group

Work across channels. Before you initiate any changes, however, we suggest that you define your exact needs and goals—both short and long term—and how you will measure your success in addressing them. Work across channels. You’ll take both practical behind-the-scenes and public-facing steps to: Get organized. Offer incentives.

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As lead gen grows on social media, marketers discuss what’s working

Martech

Even with new channels and new tactics entering the fray on a regular basis, the debate around how to do lead gen rages on, including on social media channels. Conditional logic can also be used to control the questions, which helps identify the right prospect for a campaign. More questions? More personal questions?

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How Marketing Orchestration Fosters Stronger Leadership Alignment

Heinz Marketing

Unified Strategy : Proper marketing orchestration ensures that all marketing channels and activities are aligned with the overall business strategy. Coordination within the orchestration process keeps content calendars synchronized, preventing conflicting messages and maintaining a cohesive narrative throughout various marketing channels.

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Why Investing in Go-to-Market Innovation and Shifting to a Converged Growth Model Could Make or Break Your 2023 Outlook

ANNUITAS

Given unclear demand patterns – and unending debate over the condition of the economy – it is a good time to take a step back and reflect on how your go-to-market might be categorized in 2023. Putting a repeatable, multi-channel, Growth Engine at the core of your go-to-market programs, 2.)

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Marketing in quarantine: How can Tech companies stay relevant in a world in lockdown with marketing automation

Adobe Experience Cloud Blog

In these conditions, implementing a marketing automation platform is a no brainer. . It is therefore essential to align your content strategy with your sales cycle and to ensure that your prospects, like your customers, maintain a long-term relationship with your company. . What channels do your people use to consume this content?

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3 Tips for Getting More Value from Your Landing Pages

Unbounce

But taking a longer-term view, it’s very likely that some of these prospects will eventually: Convert through other channels or sites not directly attributable to your landing page. To find this report in GA, open the “Conversions > Multi-Channel Funnels > Top Conversion Paths” report.