article thumbnail

How to Optimize Your E-commerce Site for Revenue

Convert

We’ve already touched upon dynamic pricing, but you have to understand price elasticity before you try that. Price elasticity = (percent change in quantity demanded) / (percent change in price). If price elasticity is <1, it means higher prices won’t dissuade customers from making a purchase.

article thumbnail

How to Optimize Your E-commerce Site for Revenue

Convert

We’ve already touched upon dynamic pricing, but you have to understand price elasticity before you try that. Price elasticity = (percent change in quantity demanded) / (percent change in price). If price elasticity is <1, it means higher prices won’t dissuade customers from making a purchase.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

30 Women Shaping B2B Tech Marketing

SnapApp

The recent release of Chargify Elastic Billingâ„¢ was a culmination of hard work and collaboration across all departments. For marketing and design, the release was not only product-related, but also included a new logo, website, and additional marketing collateral. I'm also seeing a lot of attention paid to email marketing.

article thumbnail

30 Women Shaping B2B Tech Marketing

SnapApp

The recent release of Chargify Elastic Billing was a culmination of hard work and collaboration across all departments. For marketing and design, the release was not only product-related, but also included a new logo, website, and additional marketing collateral. I’m also seeing a lot of attention paid to email marketing.

article thumbnail

23 Terrific Email Marketing Guides

Webbiquity

For 21 percent of respondents, email marketing accounts for 60 percent or more of all digital business revenue,” Monique Torres presents four helpful tips for building opt-in email lists, including offering incentives for signing up, which may include content, exclusive access, tesimonials, or discounts.