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Engagement is Everything: Our Takeaways from Marketing Nation 2015

Vidyard

Featuring an all-star lineup of speakers and keynotes, and a huge partner showcase in San Francisco’s iconic Moscone Centre, Summit educated and inspired marketers on topics from storytelling with content to managing employee engagement. I was just making content that met what people needed.”

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Sales Pipeline Radio, Episode 122: Q&A with Dave Gerhardt @davegerhardt

Heinz Marketing

This is because of “the Amazon effect” – customers are used to getting what they want on demand, with one click. I’ve heard it described as P2P, people to people. Here’s an example of how this plays out: It’s never been more important to make it easier for your customers to buy.