Effectiveness Order P2P Purchase Blog 
Heinz Marketing
JULY 16, 2018
This is because of “the Amazon effect” – customers are used to getting what they want on demand, with one click. These buying expectations are carrying over to B2B purchases as well. I’ve heard it described as P2P, people to people. Whether it’s a taxi, a meal, a piece of furniture, etc.
Convince & Convert
SEPTEMBER 20, 2010
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