The Content Factor

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Breathe Life into your B2B Marketing Using Humor

The Content Factor

B2B marketing is more effective when it’s vibrant and compelling – and humor is often a big part of this. Many B2C companies know how to leverage the power of humor in their marketing campaigns. B2B marketing, on the other hand, can be clever and compelling, but is rarely funny.

Now on YouTube: Our White Paper

The Content Factor

Demonstrating how to repurpose B2B content using simple video tools, we present the video version of "Secrets of Case Study Winners," based on our white paper about effective B2B case study programs.

Cool Tools Series: Repurpose Content on Brainshark

The Content Factor

In addition to repurposing our "Secrets of Case Study Winners" white paper on YouTube last week, now we have also put the same content on Brainshark to see whether that method is just as easy and effective. Here's the result: read more. Content Marketing Multimedia Tools

You Can Get a Year’s Worth of Engaging B2B Content in Just One Day!

The Content Factor

It’s an effective way to focus attention on what’s important to your audience, rather than the features of your newest product release.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

How To Craft Content to 4 Stages of the B2B Buying Cycle

The Content Factor

They can brainstorm titles for white papers all day, but not be confident that one content theme will be any more effective than another. I talk with B2B companies who are on board with content marketing as a concept, but don't know where to start. What makes content "good" for their particular buyers? And how can their content be more compelling than their competitor's?

Buy 2

Sales Management Thought Leadership:  efficient effectiveness

Your Sales Management Guru

Sales Management Thought Leadership: efficient effectiveness. In any kind of business environment, the organization that operates the most efficiently generally out performs their competition, in more challenging times a focus on efficient effectiveness must become the mantra for the day.

The Telltale 8% Drop In Content Marketing Effectiveness

Tony Zambito

Perhaps not as drastic as the Dow falling by 8%, but to see the percentage of marketers who believe their content marketing was effective drop to 30% from 38% in one year is a revelation. A little more than half (53%) of the most effective content marketers had a documented strategy.

Efficiency vs. Effectiveness Metrics

VisionEdge

In his book, The Effective Executive, Peter Drucker explained the difference between efficiency and effectiveness: “Efficiency is doing things right. Effectiveness is doing the right things.” What’s really important is effectiveness.

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. This content is effectively evergreen because it is updated and. activities, such as campaign effectiveness. of marketing personnel was highly effective.

4 Ways Big Data Improves Marketing Effectiveness

Reachforce

The effectiveness of a marketing strategy has always boiled down to one thing: sales. Marketing leaders ask themselves, “how much revenue can be attributed to a certain campaign?” And, perhaps more importantly, “how can we replicate those results in future campaigns with new prospects?”

State Of Buyer Personas 2016: Strong Correlation Between Effectiveness And Goals

Tony Zambito

Nearly 30% of the respondents stated their buyer personas were very to significantly effective – this is double from the previous year. The struggle with buyer persona development being viewed as effective continues. Again, a correlation to effectiveness as well. by Scott Lewis.

How the Halo Effect Drives Lead Generation

B2B Lead Generation Blog

” He didn’t know it the time, but he explained how the halo effect works. The halo effect works like this: By helping thought leaders and subject matter experts build their platform and influence, you will also build your influence and platform.

Effective Webinars Leveraging Marketing Automation

eTrigue

Webinars are terrific vehicles for building new audiences and for communicating to prospects. Webinars are also relatively inexpensive to produce and promote. Marketing automation makes it stress-free to automate your invitation process, and carry out the important follow up processes.

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. This content is effectively evergreen because it is updated and. activities, such as campaign effectiveness. of marketing personnel was highly effective.

A complete strategy for effective scheduled tweets

grow - Practical Marketing Solutions

The post A complete strategy for effective scheduled tweets appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Brooke Sellas, {grow} Contributing Columnist. Scheduled tweets are my jam. They also keep me servicing several clients 15+ hours a day, 7 days a week.

Efficient Effectiveness: Sales Leadership

Your Sales Management Guru

Sales Management Thought Leadership: efficient effectiveness. To improve your CRM effectiveness. As an Eagle Scout I can discuss the topic of “Be Prepared” easily and based upon this past Sunday it even has more credibility. Boom’s Day” the largest fireworks display in the U.S

7 golden steps to creating an effective email newsletter

Vertical Response

Creating a personable, presentable, and effective email newsletter takes work, but it creates a friendship with your customers that most marketing strategies can’t. The post 7 golden steps to creating an effective email newsletter appeared first on Vertical Response Blog. Do you remember the theme song to “The Golden Girls”? Sing it with us: “Thank you for being a friend. Traveled down the road and back again.

Effective B2B Marketing Leaders Do This

B2B Marketing Insider

Marketers use technology to help us make smarter decisions, execute more effective campaigns, and drive more revenue. The post Effective B2B Marketing Leaders Do This appeared first on Marketing Insider Group. Technology plays a critical role in the success of today’s marketers. But with so many new technologies rising up every day, how does a marketer decide which tools, channels, and metrics to focus on to improve marketing performance […].

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. This content is effectively evergreen because it is updated and. activities, such as campaign effectiveness. of marketing personnel was highly effective.

Research: Effective B2B Content Marketing

Type A Communications

October 6, 2015 What’s success look like for you? That’s a critical question, and one that B2B marketers need to ask more often. It’s a big message that came out. read more. B2B Marketing Content Marketing Content Strategy

How Well Do You Know Your Customers? 4 Tips to Help You Boost Your Marketing Effectiveness

B2B Marketing Insider

4 Tips to Help You Boost Your Marketing Effectiveness appeared first on Marketing Insider Group. Marketing Strategy customer marketing effectiveness marketingBusinesses spend a great deal of money and effort reaching out to potential customers.

What Makes Effective B2B Content Marketing? [Research]

B2B Marketing Insider

55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. Content marketing effectiveness emerged as the key theme for this year’s study. The post What Makes Effective B2B Content Marketing?

Why Email Marketing Is Still Effective

Modern Marketing

6 Reasons Email Marketing is Still an Effective Tool. Many companies shy away from email marketing because they think it’s an outdated approach, but 59 percent of B2B marketers said email is the most effective channel for revenue generation.

The disconnect between social media popularity and business effectiveness

grow - Practical Marketing Solutions

On the web, it’s not unusual for tremendous popularity, and influence to accrue apart from business effectiveness. The post The disconnect between social media popularity and business effectiveness appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark W.

29 Guides to Beautiful and Effective Website Design

Webbiquity

Effectively convert visitors to sales prospects and buyers? Find the answers to those questions and many more here in more than two dozen guides to beautiful and effective website design from the past year. Long gone are the days when websites were essentially static online brochures.

How to Measure Campaign Effectiveness

Salesfusion

You can use the same system that you used to configure the campaign to measure its effectiveness. At the end of the day, measuring the effectiveness of your campaigns is a must because it can help you be more purposeful in your marketing efforts.

How to Create an Engaging and Effective Presentation

Act-On

Here are some lessons I’ve learned (somewhat painfully) about putting together clear and effective presentations. He’s carved a career niche out of teaching people how to tell effective stories – with simple images. Simple is clear and effective.

How To Elevate B2B Data Accuracy With Customer Network Effects

Radius

“Your data is limiting your marketing effectiveness”. That’s why we’re so excited about a key foundational aspect of our product (and the topic of discussion in this post) – Customer Network Effects. Facebook It”: The Idea Behind Customer Network Effects.

How Effective is Email Marketing?

Beyond

I will be very honest, I rarely used to open any email sent to me as part of a marketing campaign. I perceived them as a nuisance at best. But I must admit that in the past few years, I have changed my mind

The 7 Attributes of Highly Effective Lead Generation

Sales Engine

It used to be that darkening the skies with sales reps, albeit expensive, was the best way to grow a B2B company—more feet on the street equaled more opportunities.

Wickedly Effective Storytelling: Exercise of the 5 Whys

Type A Communications

February 16, 2016 There’s one critical element that makes a great story a great story. Relevance. In working with hundreds of companies and even more marketers on how to become. read more. Brand Storytelling Content Marketing Content Strategy 5 Whys content marketing content mission content strateg

Machine Learning: Why the Most Effective Marketing Strategy is Invisible

Modern Marketing

In fact, most of the industry’s most effective form of digital disruption is invisible. This is particularly effective because the user or customer is completely unaware of what is going on. Innovative technology in the retail world doesn’t always mean flashy gadgets.

8 Tips to Create an Effective Email Subject Line

Salesfusion

How effective is your email marketing? So how can you craft more effective subject lines to give your email marketing efforts a boost? The post 8 Tips to Create an Effective Email Subject Line appeared first on Salesfusion.

How to Align Content Marketing & Social Media Strategies for the Most Effective Amplification

ScribbleLive

Content and social planning should be done together to ensure that both functions are helping each other execute effectively. The post How to Align Content Marketing & Social Media Strategies for the Most Effective Amplification appeared first on ScribbleLive. Content marketing and social media go hand-in-hand, and sometimes the two disciplines seem interchangeable.

How to Use Storytelling for More Effective Content Marketing

Webbiquity

The following tips will help you to more effectively use storytelling as a marketing tool. For maximum effect, your storytelling should follow a basic structure. Guest post by Natalie Smith.

How To Run An Effective SMS Marketing Campaign

Modern Marketing

SMS has become a popular marketing platform for businesses in recent years and for good reason. Its affordable cost and high ROI make it an irresistible marketing strategy. But marketers should be aware that SMS is not a DIY marketing plan.

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How to Plan & Execute Effective 'Welcome' Emails

Hubspot

On average , 'welcome' emails receive an unusually high open rate of 50% -- making them 86% more effective than newsletters. How to Plan & Execute Effective 'Welcome' Emails. After an initial activation email, Wistia sends out a simple, bright, and effective 'welcome' email.

Plan 51

4 Effective Methods to Increase Your Survey Response Rates

Modern B2B Marketing

Here are four effective methods for increasing your survey response rates, from sending the right message to offering incentives: 1. Author: Audra Sorman If you build it, they will come…right? When it comes to surveys, not necessarily.