The Content Factor

Breathe Life into your B2B Marketing Using Humor

The Content Factor

B2B marketing is more effective when it’s vibrant and compelling – and humor is often a big part of this. Many B2C companies know how to leverage the power of humor in their marketing campaigns. B2B marketing, on the other hand, can be clever and compelling, but is rarely funny.

Now on YouTube: Our White Paper

The Content Factor

Demonstrating how to repurpose B2B content using simple video tools, we present the video version of "Secrets of Case Study Winners," based on our white paper about effective B2B case study programs.

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Cool Tools Series: Repurpose Content on Brainshark

The Content Factor

In addition to repurposing our "Secrets of Case Study Winners" white paper on YouTube last week, now we have also put the same content on Brainshark to see whether that method is just as easy and effective. Here's the result: read more. Content Marketing Multimedia Tools

You Can Get a Year’s Worth of Engaging B2B Content in Just One Day!

The Content Factor

It’s an effective way to focus attention on what’s important to your audience, rather than the features of your newest product release.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

The Telltale 8% Drop In Content Marketing Effectiveness

Tony Zambito

Perhaps not as drastic as the Dow falling by 8%, but to see the percentage of marketers who believe their content marketing was effective drop to 30% from 38% in one year is a revelation. A little more than half (53%) of the most effective content marketers had a documented strategy.

How to Drive Sales Effectiveness with Automation

Act-On

When the two departments are well-aligned in this manner, marketing can substantially support sales effectiveness. What is sales effectiveness? Let’s start by defining what sales effectiveness actually means. Sales Effectiveness Begins with Using the Right Tools, The Right Way.

How the Halo Effect Drives Lead Generation

B2B Lead Generation Blog

” He didn’t know it the time, but he explained how the halo effect works. The halo effect works like this: By helping thought leaders and subject matter experts build their platform and influence, you will also build your influence and platform.

State Of Buyer Personas 2016: Strong Correlation Between Effectiveness And Goals

Tony Zambito

Nearly 30% of the respondents stated their buyer personas were very to significantly effective – this is double from the previous year. The struggle with buyer persona development being viewed as effective continues. Again, a correlation to effectiveness as well. by Scott Lewis.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

Effective ABM Needs Effective Planning

Marketing Insider Group

The post Effective ABM Needs Effective Planning appeared first on Marketing Insider Group. Account-based marketing (ABM) is starting to gain a lot of traction in the B2B world. According to Information Technology Services Marketing Association, ABM is defined as “treating individual accounts as markets in their own right.” This basically means taking marketing personalization to a whole new level. Based on a survey by Zoominfo, ABM is very […].

How to Create an Engaging and Effective Presentation

Act-On

Here are some lessons I’ve learned (somewhat painfully) about putting together clear and effective presentations. He’s carved a career niche out of teaching people how to tell effective stories – with simple images. Simple is clear and effective.

Back to Basics: How to Write Effective Headlines

Act-On

Characteristics of an effective headline. How to write an effective headline. Using all of the above knowledge, you can craft your headlines effectively and expertly. I’d love to hear how you write effective headlines.

Back to Basics: Writing Effective CTAs

Act-On

A call-to-action (CTA) is a critical component of marketing content. It incites people to do something – to take action. What do you want them to do? Content Marketing b2b content marketing call to action calls to action content marketing lessons content marketing strategy content writing CTA

Effective B2B Marketing Leaders Do This

Marketing Insider Group

Marketers use technology to help us make smarter decisions, execute more effective campaigns, and drive more revenue. The post Effective B2B Marketing Leaders Do This appeared first on Marketing Insider Group. Technology plays a critical role in the success of today’s marketers. But with so many new technologies rising up every day, how does a marketer decide which tools, channels, and metrics to focus on to improve marketing performance […].

Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

The single biggest issue for B2B growth is effective lead generation: increasing lead quality and quantity. Today’s sales and marketing environment is a paradox. There has never been more marketing channels to reach potential customers.

Research: Effective B2B Content Marketing

Type A Communications

October 6, 2015 What’s success look like for you? That’s a critical question, and one that B2B marketers need to ask more often. It’s a big message that came out. read more. B2B Marketing Content Marketing Content Strategy

What Makes Effective B2B Content Marketing? [Research]

Marketing Insider Group

55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. Content marketing effectiveness emerged as the key theme for this year’s study. The post What Makes Effective B2B Content Marketing?

Efficiency vs. Effectiveness Metrics

Measure Up Marketing

In his book, The Effective Executive, Peter Drucker explained the difference between efficiency and effectiveness: “Efficiency is doing things right. Effectiveness is doing the right things.” What’s really important is effectiveness.

4 Ways Big Data Improves Marketing Effectiveness

Reachforce

The effectiveness of a marketing strategy has always boiled down to one thing: sales. Marketing leaders ask themselves, “how much revenue can be attributed to a certain campaign?” And, perhaps more importantly, “how can we replicate those results in future campaigns with new prospects?”

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

In this webinar, you will learn: The fundamentals of effective lead generation. The most effective lead generation tactics. Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.

Are You Managing Your Leads Effectively?

Marketing Insider Group

The post Are You Managing Your Leads Effectively? The post Are You Managing Your Leads Effectively? Some businesses think that slow returns and stagnant revenue are due to not having enough leads. But in reality, poor lead management is often the true culprit.

11 Habits of Highly Effective Marketing Technologists

chiefmartech

Also, the rapid iteration of tool deployment into an organization’s ecosystem without a methodology erodes the positive cumulative effect which companies can build upon. This thrashing effect , by shoving tech into stacks, creates lots of noise with an appearance of accomplishment.

29 Guides to Beautiful and Effective Website Design

Webbiquity

Effectively convert visitors to sales prospects and buyers? Find the answers to those questions and many more here in more than two dozen guides to beautiful and effective website design from the past year. Long gone are the days when websites were essentially static online brochures.

Why Email Marketing Is Still Effective

Modern Marketing

6 Reasons Email Marketing is Still an Effective Tool. Many companies shy away from email marketing because they think it’s an outdated approach, but 59 percent of B2B marketers said email is the most effective channel for revenue generation.

How to Measure Campaign Effectiveness

Salesfusion

You can use the same system that you used to configure the campaign to measure its effectiveness. At the end of the day, measuring the effectiveness of your campaigns is a must because it can help you be more purposeful in your marketing efforts.

How Well Do You Know Your Customers? 4 Tips to Help You Boost Your Marketing Effectiveness

Marketing Insider Group

4 Tips to Help You Boost Your Marketing Effectiveness appeared first on Marketing Insider Group. Marketing Strategy customer marketing effectiveness marketingBusinesses spend a great deal of money and effort reaching out to potential customers.

Asking “Why” Makes Your Marketing Content More Effective

Great B2B Marketing

This post is short and sweet, but it also highly important to your success as a B2B marketer. As someone […]. Marketing Content marketing message

The 1 Secret to Effective Customer Engagement at Any Scale

Modern B2B Marketing

Customer engagement is the key to effective digital marketing in the Engagement Economy. Your customer engagement efforts won’t be effective without internal alignment.

5 Effective Ways To Reach Millennials

Marketing Insider Group

The post 5 Effective Ways To Reach Millennials appeared first on Marketing Insider Group. We’re almost 3 months into 2016. It’s time. We’re going to do things better, faster, and more high-quality than ever. We will even do things like humanize our content to reach more millennials.

8 Tips to Create an Effective Email Subject Line

Salesfusion

How effective is your email marketing? So how can you craft more effective subject lines to give your email marketing efforts a boost? The post 8 Tips to Create an Effective Email Subject Line appeared first on Salesfusion.

Wickedly Effective Storytelling: Exercise of the 5 Whys

Type A Communications

February 16, 2016 There’s one critical element that makes a great story a great story. Relevance. In working with hundreds of companies and even more marketers on how to become. read more. Brand Storytelling Content Marketing Content Strategy 5 Whys content marketing content mission content strateg

Effective Social Selling = Mindset over Tactics

NuSpark

However, 75% of respondents said they were given no training in effective use of social media. So why aren’t more resources allocated to helping salespeople use social channels effectively? The post Effective Social Selling = Mindset over Tactics appeared first on NuSpark Marketing.

How to Use Storytelling for More Effective Content Marketing

Webbiquity

The following tips will help you to more effectively use storytelling as a marketing tool. For maximum effect, your storytelling should follow a basic structure. Guest post by Natalie Smith.

Machine Learning: Why the Most Effective Marketing Strategy is Invisible

Modern Marketing

In fact, most of the industry’s most effective form of digital disruption is invisible. This is particularly effective because the user or customer is completely unaware of what is going on. Innovative technology in the retail world doesn’t always mean flashy gadgets.

How To Elevate B2B Data Accuracy With Customer Network Effects

Radius

“Your data is limiting your marketing effectiveness”. That’s why we’re so excited about a key foundational aspect of our product (and the topic of discussion in this post) – Customer Network Effects. Facebook It”: The Idea Behind Customer Network Effects.

5 Effective Options For B2B Advertising on Social Media

KoMarketing Associates

Social media isn’t most B2B marketers’ first choice for most effective platform, but highly targeted advertising campaigns are starting to change that line of thinking.

7 Keys to Giving Effective Feedback to Creatives

ScribbleLive

And in order to get the final creative you really want, giving effective feedback is crucial. vs. “In our past emails, shorter email copy was more effective. At the end of the day, giving effective feedback is about building a strong working relationship with your creative team.

Are You Getting Effective SEO and Digital Marketing in 2013?

Tomorrow People

The World Wide Web changes daily and so it’s more important than ever for your digital marketing agency to deliver effective SEO and digital marketing, argues Duncan Cumming. Research Keywords Effectively.

How To Run An Effective SMS Marketing Campaign

Modern Marketing

SMS has become a popular marketing platform for businesses in recent years and for good reason. Its affordable cost and high ROI make it an irresistible marketing strategy. But marketers should be aware that SMS is not a DIY marketing plan.

SMS 117