Martech

MAY 24, 2024

High-end consumer purchases, like automobiles and home improvement projects, will bear some resemblance to a B2B engagement because of their cost. As a result, the most significant differences between B2C marketing and B2B marketing involve the number of people involved in the purchase decision and the length of the sales cycle.

Marketing Automation Services 111

Marketing Automation Services Marketing Automation Automation Tactics 111

Zoominfo

OCTOBER 21, 2021

Every business needs to fill its sales funnel with qualified leads, convert those leads into customers, and retain paying customers for the long term. This is a perfect analogy to what actually occurs in the sales process , where information starts out broad in the beginning and gets incredibly granular towards the end.

Sales Management 130

Sales Management Top of Funnel Sales Qualified Leads Work Management 130

The Point

MAY 6, 2010

A couple of weeks ago our firm prepared a detailed ROI analysis for a client helping them substantiate to their management the investment in a marketing automation platform. Fortunately, and to the client’s credit, they had firm metrics for each stage through which a raw inquiry ultimately converted to a sale.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Automation 100

Belkins

JULY 28, 2020

For example, in B2C it’s possible to skip the sales team part entirely. The sales cycle is short, all decisions are made on the spot, the nurturing is much more dynamic. There are several ways to structure your sales team. Accordingly, your team is divided into Lead Researchers, SDRs, Account Managers, etc.

B2B Sales 65

B2B Sales Work Management Effectiveness Marketing Management 65

Zoominfo

NOVEMBER 9, 2020

What Tools Do People Use for Sales Funnels? Marketing Funnel vs. Sales Funnel Resources. What is a Sales Funnel? The traditional sales funnel is a stage-based approach to turning prospective leads into buyers. Implementing a sales funnel helps business development leaders understand its entire sales cycle.

Sales Management 246

Sales Management Top of Funnel Sales Qualified Leads Work Management 246

Webbiquity

NOVEMBER 5, 2019

For example, Forbes often covers financial technology and software (fintech), so if that’s your target market, you may want to do a search like this: site:forbes.com fintech software. Technographics (What other software or technologies are likely to be using?). Educate Your Buyers. Typical company size and industry.

Paid Content 240

Paid Content Sales Management Work Management Marketing Automation Services 240

Hubspot

MAY 13, 2013

Due to the wealth of real-time analytical information now available through today’s software, being a marketing director is much like being a bookkeeper during horse racing season; jubilation can shift to humiliation pretty darn quickly. Months are no longer tracked and measured on the 31st. So what happens when our KPIs are underperforming?

Work Management 28

Work Management Marketing Management Lead Ranking Marketing Budget 28