Leadspace
OCTOBER 12, 2019
Predictive marketing is a simple concept to grasp. Imagine if you had a software that took historical customer data and used it to determine a customer’s future value. Better yet, imagine if you had a predictive model that helped you better identify tomorrow’s top-tier customers. Would this help your sales and marketing activities? It most certainly would.
Heinz Marketing
OCTOBER 12, 2019
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Millennials and Gen Z Are Using Social Media Less: Here’s How to Earn Their Attention and Loyalty Now.
ClearVoice
OCTOBER 12, 2019
In this series, we examine how Umberto Eco’s book, ‘How to Write a Thesis,’ can be used to help writers improve their focus, research smarter and get any writing project done faster. In part eight, we explore outlines that focus on the journey. In this blog post, we explore Umberto Eco’s thoughts on “secret titles,” “fictitious introductions” and the epic road trip called the thesis, extracted from his recently English-translated book “How to Write a Thesis.”.
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