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The Four Rhinos of Bad SEO Tactics: What Has to Go for Good

ClearVoice

Low dwell times. If your website’s content, navigation, internal linking and page speed aren’t in a good place, it is going to be hard to remain at the top of a competitive SERP. These days you need to be executing on the full package if you expect to play in a competitive SERP! High bounce rates. Fewer inbound links.

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8 Ways to Use External Links to Improve Your SEO

Single Grain

Pagerank sculpting no longer works so you shouldn’t be adding the nofollow attribute to internal links. In Google, nofollow links don’t pass PageRank and don’t pass anchor text.” First, nofollow links also pass PageRank. It could be that PageRank is not lost through outbound links. 4) Don’t Use the Nofollow Tag.

PageRank 140
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Domain Authority: How to Increase Your Ranking Score from Scratch

Single Grain

Domain authority is not a metric that Google uses when compiling their ranking order for the SERPs, but it is a gauge of how well you can expect to perform against your competitors. PageRank assigns a score to each web page based on the number and quality of links pointing to it. Google notices this.