article thumbnail

The Four Rhinos of Bad SEO Tactics: What Has to Go for Good

ClearVoice

Low dwell times. Keywords have long been the focus of many digital marketers. Many marketers have obsessed over keyword rankings and spent countless hours researching and optimizing pages for a high-value keyword or long-tail keyword phrase. Use rel=”nofollow” on links when you don’t want to pass PageRank.

article thumbnail

8 Ways to Use External Links to Improve Your SEO

Single Grain

Pagerank sculpting no longer works so you shouldn’t be adding the nofollow attribute to internal links. In Google, nofollow links don’t pass PageRank and don’t pass anchor text.” First, nofollow links also pass PageRank. It could be that PageRank is not lost through outbound links. 4) Don’t Use the Nofollow Tag.

PageRank 140
article thumbnail

Domain Authority: How to Increase Your Ranking Score from Scratch

Single Grain

Complementary metrics such as Page Authority (PA), backlink profile, PageRank, Semrush authority score, Majestic Trust Flow, and user engagement indicators (like bounce rate and dwell time) collectively offer a comprehensive assessment of a site’s online authority, user appeal, and search engine performance. Google notices this.