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The Ultimate Inbound Marketing Glossary

SmartBug Media

This can look like someone coming to your website, clicking a social media post, or downloading literature about a question they’re asking. But just like some marketing leads are better than others, you’ve got to remember that quantity isn’t necessarily the most important factor with inbound marketing terms.

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How to Use Email to Re-Engage Sleepy Subscribers

Hubspot

This post will walk you through why email re-engagement campaigns are crucial to your email marketing program's success , and exactly how you can implement one for yourself. As an email marketer, you already know you're losing about 25% of your email list every year. Why Email Re-Engagement Campaigns are Important.

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The Evolution of HubSpot's Email Marketing Strategy: An Insider's Story

Hubspot

And our monthly lead numbers? Phase 0 (2006-2007): Building Our Opt-In Email List. Our email marketing program truly started a year before we had an email service provider (ESP) or even an email marketer. The early success of HubSpot''s lead generation playbook can be attributed to this single asset and opt-in strategy.