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17 Google Marketing Tools You Should Be Using

Hubspot

The app provides keyword suggestions based on relevancy, monthly search volume, and difficulty. DoubleClick Search by Google. If Google AdWords helps you decide which keywords to target, DoubleClick Search is the other half of your search engine marketing (SEM) strategy.

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Google AdWords Average CTR and Best Practices

WebMarketCentral

As noted, DoubleClick provides fairly reliable data across those media. Recently added to WebMarketCentral is a list of 14 Best Practices in Search Engine Marketing. A previous post here covered average click-through rates for email newsletter advertising, email campaigns and website banner ads. 1.2%, 1%-2% and 3%-5%.

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