B2B Sales Cycle: 4 steps to avoid the wasteful ‘no decision’
markempa
JUNE 17, 2012
Over the past six years, forecast deals are closing at a lower and lower rate, and a dramatically higher percentage are ending up with the prospect making no decision at all. For instance, a sales professional may use a tactic they think educates a prospect when the prospect uses that tactic for mere column fodder. Read Never.’”.
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