article thumbnail

The History of the Google Algorithm

ClearVoice

Since that time, the search engine evolved to help make access to the internet easier. The Google algorithm is a complex system used to retrieve data from around the web in order to serve results on the search engine results pages (SERPs). For SEO content marketing , the algorithm is a guiding star and a mystery.

DMCA 52
article thumbnail

How Poor Website Security Negatively Impacts SEO Rankings

Single Grain

Switching from HTTP to HTTPS is a simple step that can carry your business forward on Google's SERPs, because Google flags every site as “unsafe” unless it has an HTTPS certification. Marketing and sale profiles across the web. To update the sitemap, visit Webmaster Tools: Go to the Search Console.

SEO 104