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How Much Money Has Been Invested In Content Marketing Technology

Marketing Insider Group

There are 1876 marketing technology companies according to chiefmartec. Of these, over 80, including NewsCred, are listed squarely in “Content Marketing.” It doesn’t take an expert to tell you that the content marketing software industry is exploding. The Content Marketing Investment Build Up.

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The Future of Content Planning: 5 Crucial Content Insights from Robert Rose

DivvyHQ

What does this all mean for the future of content planning? While Joe Pulizzi is the Godfather of Content Marketing, Robert Rose is the King of Content Experience. And today, we turn to Robert for the straight dirt on the future of content planning. Q1: What’s the top content planning opportunity for marketers today?

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Enterprise Content Planning Interview Part 1: 3M’s Carlos Abler On Cracking the Content Inspiration & Success Code at Large Enterprises

DivvyHQ

It should come as no surprise that at large legacy enterprise organizations, marketers looking to fast-track content programs can face big barriers. A great example of this theory in practice can be found in Carlos Abler , Leader of Content Marketing and Strategy at 3M, and all around content Jedi. Ever wondered why?