Directive Agency

JULY 26, 2017

Digital marketing has been run in silos since the beginning of time. Compartmentalizing your marketing efforts seems like a logical first step, but when your campaigns, activities, and teams don’t talk to each other, you risk jeopardizing results in the process. Your B2B marketing plan should mimic how customer shop.

Planning 40

Planning Top of Funnel Marketing Plans Paid Search Agency 40

Optinmonster

NOVEMBER 15, 2022

How to Distribute Your Lead Magnet. This makes lead magnets one of the most important parts of your content marketing strategy. As a marketer, it’s your job to give them a compelling reason to do so. Lead magnets are the cornerstone to improving your conversion rates. What Is a Lead Magnet? What Makes a Good Lead Magnet?

Sales Qualified Leads 145

Sales Qualified Leads Work Management Lead Scoring Lead Ranking 145

ClearVoice

MARCH 3, 2020

There’s never enough when it comes to content production and distribution. You know creating content is the backbone of your inbound marketing approach, and brand reputation hinges on quality. As you dream of how to navigate your next content marketing campaign, go all-in with a success mindset — and documented process.

Marketing Budget Creation 114

Marketing Budget Creation Process Top of Funnel Marketing Budget 114