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The Ultimate Beginner’s Guide to Content Marketing [2023]

Optinmonster

Content marketers create, curate, share, and distribute quality content. First, there’s the content part. That’s stuff like blog posts, articles, podcasts, and videos. Basically, it’s information in written, audible, or visual form. So, what about the marketing part? But things are changing.

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3 trends driving the Second Golden Age of Martech: ecosystems, experts, and (citizen) engineers

chiefmartech

Experts — the lines between software vendors and professional services firms will blur: software companies will offer more expert services; services firms will automate and bottle their expertise in code. ” (Ecosystems, experts, engineers — stretched a little because alliteration is always appealing.). Get acquired. Raise more money.