Prophets of Profit: 25 ABM Experts Give 2017 Predictions & Advice
Engagio
JANUARY 9, 2017
Some orgs are even ditching the MQL (Marketing Qualified Lead) and SQL (Sales Qualified Leads) acronyms and are going with a unified PQL (Product Qualified Lead). Top-rated Podcaster, Best-Selling Author. If you want to win in 2017, the whole org must work together on demand gen. ” ABM is More Than a Technology Category.
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