ViewPoint
OCTOBER 10, 2011
A nationally recognized thought leader and innovator in revenue generation, Qaqish has over 30 years of experience helping organizations connect marketing to revenue. She is a pioneer in marketing automation—first as a beneficiary of the technology and now as an advocate and expert. But all is not lost.
The ROI Guy
OCTOBER 22, 2010
In a recent blog post from Software Advice's Lauren Carlson , this emerging CRM analyst indicates how hot the market for marketing automation software has become, and although the niche was timid several years ago, marketers are now adopting these systems aggressively. Sales cycles are longer in a down economy.
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Industrial Marketing Today
SEPTEMBER 27, 2010
That starts with helping the customer ask the right questions Great sales people help their customers consider new opportunities to grow their businesses; they help them understand new opportunities to improve performance. It changes the role of the salesperson and great sales people recognize this and are embracing it.
The ROI Guy
NOVEMBER 4, 2010
As a result, sales is being invited later into the decision making process, sales cycles are extending and deals are stalling. Can sales be made relevant and valuable again in these key stages of the buying cycle? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p.
The ROI Guy
DECEMBER 6, 2010
An empowered buyer means that the role of sales will dramatically be impacted, requiring sales enablement and marketing to help redefine and drive a new breed of value selling professional. Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p.
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