Sales Pipeline Radio, Episode 234: Q & A with Jon Miller @jonmiller
Heinz Marketing
FEBRUARY 8, 2021
And so, you end up having this world where we were doing traditional demand gen, which was great, because we only called people who had high scores and we thought really actually were ready to be called. So from Epiphany, to Marketo, to being the first person I heard anywhere utter, “This is no longer going to be a lead based effort.
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