Biznology

AUGUST 2, 2013

IBM, although a leader in e-business, struggled with this decision and initially decided not to sell their computers online over concerns about disintermediating existing suppliers. It is my premise that the full value of Web 2.0 Marketers should not be afraid to be social evangelists and lead the shift in paradigms.

Social Marketing 80

Social Marketing Web 2.0 Disintermediation Planning 80

The ROI Guy

OCTOBER 22, 2010

Frugalnomics - in the face of two successive significant economic downturns over the past decade, buyers now demand proof of bottom-line impact and highest value from each and every purchase. Her insight includes: Buyers want content of real value Traditional pamphlets and brochures filled with marketing jargon just don’t cut it anymore.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Marketing Automation Software 40

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. In this blog post, I present a few of the key research metrics and advice.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Industrial Marketing Today

SEPTEMBER 27, 2010

They help bridge the gap that marketing content and social media can never do According to Dave, social media is not disintermediating the great sales people, it provides them the vehicle to be a more important contributor to their customers’ success. I appreciate you sharing your personal experiences.

Social Media 60

Social Media Social Marketing Media Planning 60

Martech

OCTOBER 10, 2022

How we can better partner and co-create with our customers and partner ecosystem to generate more value for all parties? How do we simplify and articulate our company position, the value of our solutions and focus on the use cases we solve? Acknowledge and address the disintermediation of B2B sellers in today’s buyer’s journey.

Marketing Analytics Tools 112

Marketing Analytics Tools Marketing AI Enterprise Management Work Management 112

6sense

FEBRUARY 14, 2022

In addition to helping companies create and grow new service offerings, he’s led new mobile, search, and lead-gen initiatives. Eric: Ultimately, it’s ensuring that an organization’s digital ads are running in online environments that create value for the brand. 6sense: What is “brand safety” in the world of digital advertising?

Advertisements 62

Advertisements Advertising Practices Disintermediation 62

Heinz Marketing

FEBRUARY 8, 2021

And so, you end up having this world where we were doing traditional demand gen, which was great, because we only called people who had high scores and we thought really actually were ready to be called. So from Epiphany, to Marketo, to being the first person I heard anywhere utter, “This is no longer going to be a lead based effort.

Account Based Marketing 88

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 88

Engagio

JANUARY 9, 2017

Their study showed that B2B marketers experienced a 171% lift in their average annual contract value (ACV) when implementing ABM strategies. “The term ‘Account-based’ is a leading contender for 2016’s phrase of the year. Invest in digital and social selling training to upskill your teams!” Trish Bertuzzi.

Account Based Marketing 88

Account Based Marketing ABM Lead Ranking Top of Funnel 88

xiQ

AUGUST 8, 2015

The typical funnel starts with a marketing-generated lead for a “suspect” that, after qualification, becomes a “prospect,” and then a customer through steps that are measured and managed. Experience: Buyers use a solution, increasingly in pilots or proof of concepts, and develop perceptions about its value based on that usage.

Sales Management 62

Sales Management Work Management Marketing Management AIDA 62

xiQ

AUGUST 8, 2015

The typical funnel starts with a marketing-generated lead for a “suspect” that, after qualification, becomes a “prospect,” and then a customer through steps that are measured and managed. Experience: Buyers use a solution, increasingly in pilots or proof of concepts, and develop perceptions about its value based on that usage.

Sales Management 48

Sales Management Work Management Marketing Management AIDA 48

Metadata

FEBRUARY 22, 2021

I remember when HubSpot had their website ranker, I think or ranking tool. Gil Allouche: How do you set the foundation or the culture or I don’t know, that creative environment in HubSpot in the early days, so that someone comes up with the website rank, like with that tool? The internet is about disintermediation.

B2B 52

B2B Enterprise Management Work Management Marketing Management 52

chiefmartech

JANUARY 23, 2017

Jeremy currently works with several of the leading companies in the blockchain and decentralization space including OB1 and OpenBazaar. Nine years old and going strong — admittedly with some volatility — but never been hacked and recognized as a store of value. Crypto-tokens and how they will be the measure of value within a network.

Work Management 40

Work Management Planning Marketing Management Disintermediation 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013. Perhaps that’s one crazy basketball game, but with your website, it’s one score after another; visits become leads, and leads become sales. Klout scores.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Buzz Marketing for Technology

JUNE 27, 2008

Now, a dozen years after the debut of KM, there has been little significant change in the efficiency, effectiveness or value of information processes or content in most organizations. Centralized content management initiatives offer little or no incremental value to them. This is the essence of PKM. Automatic knowledge harvesting.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

Single Grain

SEPTEMBER 16, 2022

Dive Deeper: How Poor Website Security Negatively Impacts SEO Rankings. Reduced dependency on intermediaries : It will help disintermediate businesses, remove rent-seeking intermediaries, and give this value directly to the customers and providers in a network. That is why many blockchain specialists view web 3.0

Marketing AI 29

Marketing AI Web 2.0 Paid Content Peer-to-peer 29