Remove gatekeeper publisher
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Lewis DVorkin: Content Marketing or Advertorial?

B2B Memes

DVorkin describes AdVoice as an outlet for content marketing, which he defines as “brands using the tools of digital media and social sharing to behave like original-content publishers.” AdVoice, he says, is “a fully transparent way for marketers to publish and curate content on Forbes.com and in our magazine.”.

article thumbnail

Lewis DVorkin: Content Marketing or Advertorial?

B2B Memes

DVorkin describes AdVoice as an outlet for content marketing, which he defines as “brands using the tools of digital media and social sharing to behave like original-content publishers.” AdVoice, he says, is “a fully transparent way for marketers to publish and curate content on Forbes.com and in our magazine.”.