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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? Lead gen occurs within the second stage of a marketing funnel—meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team. What does a “good lead” look like anyway? What is a Lead?

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45 Top YouTube Channels for Marketing Professionals

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For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. Go check it out!

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

If you’re on the hunt for new marketing resources, look no further. Social Triggers TV Up first on today’s list is a channel called Social Triggers TV. The philosophy behind this channel reads as follows: Smart entrepreneurs who want to thrive in today’s marketplace must master the fields of psychology, marketing, and human behavior.

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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? Lead gen occurs within the second stage of a marketing funnel—meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team. What does a “good lead” look like anyway? What is a Lead?

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The Greatest Copywriters of All Time

Anyword

From unique personal experiences to working with leading corporations, these five elite copy creators have translated their adventures and challenges into some of the most effective marketing texts ever written. Ogilvy was one of the first marketing writers to emphasize the concept of branding. The good news for the rest of us?

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The Rocket Science of Social Media Marketing

Hubspot

At NASA, one of the world’s leading space associations, social media marketing and rocket science combine in a way that could shock even the most weathered social marketer. Telling a multi-channel story , as NASA does across the many social platforms, all connects back to your central goal. Infinity and Beyond.

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What is B2B Demand Generation?

Inbox Insight

Demand generation is a B2B marketing strategy that leverages inbound methodology to drive interest and awareness in your product or service. Lead gen relies on your sales and marketing teams generating quality leads by identifying your ideal customers and enticing them to purchase your solution. expand reach to new markets.