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20 Ways to Generate ROI from a Corporate Blog

Webbiquity

All of the old measurements are moot.&#. On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. .&#.

ROI 100
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Content Curation in B2B Marketing

Online Marketing Institute

Business buyers typically seek additional information and resources for information on business products and services. In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. I’m sure I forgot a few. Feel free to chime in if I did.

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Your Customers Love You, and This is Why

GreenRope

Everywhere marketers turn these days, people are talking about customer experience. Our brands are judged by customers, but when one customer decides to take up his or her pitchfork and demand justice, what do we do? Many companies, especially big companies, drop the ball on service. Hardly a one-trick pony.

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Your Customers Love You, and This is Why

GreenRope

Everywhere marketers turn these days, people are talking about customer experience. Our brands are judged by customers, but when one customer decides to take up his or her pitchfork and demand justice, what do we do? Many companies, especially big companies, drop the ball on service. Hardly a one-trick pony.

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Your Customers Love You, and This is Why

GreenRope

Everywhere marketers turn these days, people are talking about customer experience. Our brands are judged by customers, but when one customer decides to take up his or her pitchfork and demand justice, what do we do? Many companies, especially big companies, drop the ball on service. Hardly a one-trick pony.

article thumbnail

Your Customers Love You, and This is Why

GreenRope

Everywhere marketers turn these days, people are talking about customer experience. Our brands are judged by customers, but when one customer decides to take up his or her pitchfork and demand justice, what do we do? Many companies, especially big companies, drop the ball on service. Hardly a one-trick pony.