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The Lead Generation Strategy Guide

Zoominfo

There are a host of ways that sales and marketing professionals can attract potential customers, with some tactics that undoubtedly work better than others. When it comes to B2B lead sourcing, there are typically three courses of action: outbound prospecting, inbound marketing, and marketing campaigns. Inbound Marketing.

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12 Essential LinkedIn Groups for B2B Marketers

KoMarketing Associates

In this post, we’ll focus on LinkedIn and identify which professional groups are the most essential for B2B marketers to join via the LinkedIn network. This compilation of 12 LinkedIn groups is based on multiple factors, including number of members, frequency of updates, and validity of content. Digital Marketing – 349,268 members.

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article thumbnail

The Lead Generation Strategy Guide

Zoominfo

There are a host of ways that sales and marketing professionals can attract potential customers, with some tactics that undoubtedly work better than others. When it comes to B2B lead sourcing, there are typically three courses of action: outbound prospecting, inbound marketing, and marketing campaigns.

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365 Marketing Quotes to Keep You Fired Up All Year

Content Standard

” — George Farris “When people feel insecure about something, they look around for validation. ” — Rand Fishkin “Inbound marketing and account-based marketing are like a taco and a burrito. If you have more brains than money, you should focus on inbound marketing.”