The Point

OCTOBER 7, 2010

On Focus.com , Adam asks: ““What percentage success rate do people (expect from) direct mail campaigns? We (get) 7% response rate when marketing to existing customers and 2% to new customers.”. A survey invitation generates much higher response rates compared to say, a free trial offer.

Response Rate 100

Response Rate Campaigns Broadcasting Direct Marketing 100

The Point

JANUARY 6, 2011

A client asks: “For our next email campaign, we have 6,000 names available. For example: 1,500 names x 4 percent = 60 responses. 1,500 names x 5 percent = 75 responses. I reach that conclusion based on more than just hunch – you can determine statistical significance easily through this simple online calculator.

Statistics 100

Statistics Sample Tools Broadcasting 100

Customer Experience Matrix

APRIL 24, 2008

WiseGuys from Desktop Marketing Solutions, Inc. It is basically a system to help direct marketers select names for catalog mailings and email. But while simple query engines rely on the marketer to know whom to pick, WiseGuys provides substantial help with that decision. DMSI) is a good example of the breed.

Enterprise Management 120

Enterprise Management Marketing Management Software Cross-Selling 120