Account-Based Marketing or Response-Based Marketing: Which Strategy Is Right for You?
Full Circle Insights
NOVEMBER 10, 2022
B2B marketers have been using account-based marketing (ABM) strategies for well over a decade, but several recent developments accelerated marketing’s shift to ABM, including the pandemic. HubSpot calculates 70% of marketers reported using ABM last year, a 15% increase since 2020. Flip My Funnel and ABM .
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